DeFi and AI

How We Grew a DeFi AI Platform’s Network of Developers and Partners by 40% in 5 Months

  • Outbound
40%
Network growth
5 months
Time to result

About the client

Our client is a multi-chain AI agent platform in the DeFi space, built on decentralized technology and serving developers, partners, and a community of users.

The challenges

They needed growth

The team wanted to scale, with a bigger network of developers and partners around the platform.

Their brand didn’t stand out

In a market where many projects look and sound alike, they needed a more distinct brand identity and clearer messaging.

What we did

We started by understanding the market, then built the brand and the channels around what we found.

  1. 1

    DeFi Market Analysis and Research

    Strategy
    Find the gap before designing anything.
    Execution
    We analyzed the DeFi market in depth, looking at how competing projects presented themselves visually and in their messaging.
    Outcome
    A clear picture of where the brand could stand out, both in how it looked and in what it said.
  2. 2

    Distinct Brand Messaging and Identity

    Strategy
    Give the brand a look and a voice that people recognize and remember.
    Execution
    Based on the gaps we found, we built a straightforward, transparent brand message and a distinct visual identity.
    Outcome
    A brand that was easy to understand and different from the others in its space.
  3. 3

    Overall Strategy for the DeFi Market

    Strategy
    Make sure growth efforts pointed in one direction.
    Execution
    We built a strategy for how the brand should show up in the DeFi market, tying the messaging, channels, and outreach together.
    Outcome
    Every activity supported the same positioning instead of working in isolation.
  4. 4

    Community Strategy on Telegram and Twitter

    Strategy
    Build a direct connection with customers where they already spend time.
    Execution
    We ran strategies on Telegram and Twitter to engage the community and communicate the brand consistently.
    Outcome
    A stronger, more direct connection between the brand and its customers.
  5. 5

    Outreach to Developers and Partners

    Strategy
    Grow the network that the platform depends on.
    Execution
    We reached out strategically to developers and potential partners, choosing the ones that mattered most to the platform.
    Outcome
    A larger, more relevant network around the product.

The results

Network of developers and partners grew by 40% in 5 months

A unique brand identity established, improving brand recall

A stronger connection with customers and the community through consistent, strategic presence on Telegram and Twitter

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